
So, I was walking to the library at Acadia University the other day and came across a cardboard box that had been placed by RedBull. This was for a doddle contest. If you look closely you will see the drawing that I found most offensive. It shows a First Nations character in "full Indian headdress and war paint", pointing a gun at the White Sheriff. This picture is wrong on so many levels. First, the stereotypical portrayal of First Nations, and second, as the violent aggressor. If we look back in time, the opposite is true, the oppressor on the other side, the mass murders, the genocide all prove this true. As I scanned the box, I did not notice any other groups being stereotyped. I did not notice the Muslim being portrayed as a terrorist, as this would be racist and wrong. I did not notice the US president being portrayed as a primate (remember the New York Times..even they did not get this one), as t his would be racist and wrong. I did not notice an Asian person being drawn with those eyes from the days of Bugs Bunny, or the facial characteristics that were once drawn of those of African descent, as all this would be racist and wrong. So why is it, that First Nations, and stereotypes are still fair game? Why is it that schools across this country, and the US, middle schools, high schools, colleges and universities, as well as professional sports teams, can get away with using stereotypes and likenesses of First Nations people and culture? And to those who say it is done as an honor, out of respect, I say go to hell! I dare you to ask a First Nations person if they are honored with the Washington Redskins, The Atlanta Braves (remember the tomahawk chop!!!), the Cleveland Indians, the Seminoles, the Warriors, the Redmen.. not to mention the mascots!!
A letter has been sent to Red Bull asking for the removal of these offensive boxes from all Universities. An apology has also been asked for. Will they be removed? Will the apology surface? I say no. After all, this is the same company that sets up on school grounds and offers its addictive, potentially lethal products to kids for free. Why expect anything different from a company with no morals.